These enable us to recognise repeat visitors to the site. By matching an anonymous, randomly generated identifier, we're able to record specific browsing information such as how you arrive at the site, the pages you view, options you select, and the path you take through the site. By monitoring this information we’re able to make improvements to our sites.We use Google’s Analytics software to analyse page use, page interactions and the routes our customers take through our sites. These are known as 'web metrics'. We don't record any personal information you provide during an on-site visit or any other process.